In many regional markets WhatsApp is the primary wholesale sales channel. Your catalog should be optimised for it.

Keep the PDF light

If the file exceeds 10 MB many customers — especially on weak connections — won't open it. Optimise your images.

Keep two versions

• A full PDF for serious buyers
• An online catalog link for quick first contact

The link has a major advantage: no file size, always current, and you can change the content without resending.

Direct order buttons

If your online catalog has a WhatsApp button on each product, customers message you in one click with the product name pre-filled. This noticeably lifts conversion.

The message that accompanies it

Don't send the catalog bare. Add a short note: what's new, what's discounted, and an invitation to ask for wholesale pricing.

Follow up

Most sales happen on the second or third follow-up. A week after sending the catalog, send a short message asking whether they have questions.