A digital catalog is an electronic version of your product catalog, viewable on phone, tablet and desktop.

The core difference from print

A printed catalog is fixed; once printed it can't change. A digital catalog is live: it can be updated, searched, and used to place orders directly.

Key benefits

• Zero duplication cost: sending to a thousand customers costs the same as one
• Updatable: without reprinting
• Searchable: customers find a product in seconds
• Analytics: you can see how many people opened it
• Mobile-friendly: most customers view catalogs on a phone

Is print obsolete?

No. At trade fairs and in-person meetings a printed catalog still carries weight and signals credibility. The best strategy is having both.

An important distinction

A digital catalog isn't just a PDF. A plain PDF is a digitised print catalog. A true digital catalog offers search, filtering and ordering buttons.