One of the most common business problems is a catalog that hasn't been updated in months or years.

Why an outdated catalog is dangerous

When a customer orders at an old price and you say "that price has changed", trust is damaged. In volatile markets this happens constantly.

Solution: separate pricing from the catalog

A practical approach is to build the main catalog without prices and maintain a separate price sheet that's easy to update. This is common practice in B2B.

Better solution: an online catalog

With an online catalog you change the price in your panel and everyone holding the link automatically sees the new version. Nothing needs resending.

Suggested cadence

• Prices: whenever they change (immediately)
• New products: monthly
• Full redesign: annually, or when rebranding

Practical note

If updating is time-consuming, your tool is probably wrong. With the right tool, changing prices across 200 products should take minutes, not days.