Sometimes the problem isn't lacking a catalog — it's having a bad one. Check these seven mistakes.

1. Poor-quality photos

Blurry, dark or cluttered images undermine your credibility. Customers subconsciously transfer image quality onto product quality.

2. No product codes

Without codes, customers order "that blue one on page three" — which means wrong orders and wasted time.

3. Oversized files

A 50 MB PDF won't download over WhatsApp. Many sales opportunities are lost right here.

4. Incomplete contact details

It's remarkable how many catalogs ship with no phone number, or an outdated one. Contact details belong on the first and last page.

5. An outdated catalog

A catalog showing two-year-old prices is worse than none at all, because it destroys trust.

6. Too much text

Customers scan catalogs, they don't read them. Keep descriptions to a few lines.

7. Inconsistent layout

Mixed image sizes, irregular spacing and multiple fonts make a catalog look amateur.