Home appliances are technical products and buyers compare specifications before purchasing. Your catalog must make that comparison easy.

Specifications you must include

• Capacity (litres, kilograms)
• Power consumption and energy label
• Exact dimensions
• Warranty length and type
• Country of manufacture

Why the energy label matters

Energy consumption is a primary purchase driver in appliances. Including it signals technical competence.

Product photography

Front-facing shots on a white background are the standard. If the product has a door (fridge, washing machine), add an open-door shot.

Sensible categorisation

Group products by use: kitchen, laundry, heating and cooling, audio-visual. This makes finding a product far easier.

Pricing

For wholesale, always state MOQ and tiered pricing. Appliance bulk buyers typically negotiate by volume.