A trade fair is a short window in which you must build trust fast. Your catalog is central to that.

You need two versions

• A concise printed version: 8–12 pages maximum, key products only
• A full digital version: linked by QR code from the printed one

Visitors can't carry ten heavy catalogs, but they will scan a QR code.

What the printed version needs

• Light and compact
• Contact details on the first and last page
• Product codes for later follow-up
• English if it's an international fair

Don't forget the QR code

Put a large QR code on the front or back cover linking to your online catalog. It also enables follow-up after the show.

After the fair

Send the online catalog link to everyone whose card you collected. The advantage of the online version is that you can update the content later without resending anything.