In apparel, imagery is almost everything. The buyer can't touch the fabric, so they must judge quality from photos.

You need three photo types

• On a model or mannequin: shows how the garment hangs
• Flat lay: shows cut and shape precisely
• Fabric close-up: shows texture and stitch quality

Don't omit the size chart

Wrong sizing is a leading cause of returns in apparel. A size table with exact measurements (chest, length, waist) is essential.

Show the colourways

If a style comes in several colours, show them all. Many orders are placed precisely because the desired colour exists.

Fabric composition

The material breakdown (e.g. 60% cotton, 40% polyester) matters greatly to wholesale buyers, both for pricing and washing instructions.

Layout

Apparel looks best with image-led layouts and generous white space. Crowding the page makes the product feel cheap.