A B2B catalog differs fundamentally from a retail one. Miss that difference and your catalog won't work.

Different audience, different needs

Consumers buy on emotion; wholesale buyers buy on calculation. They want margin, supply reliability and payment terms — not emotive copy.

What a B2B catalog must include

• Product code: ordering is practically impossible without it
• MOQ: the first question any bulk buyer asks
• Tiered pricing: prices at different volumes
• Packing details: units per carton, carton size and weight
• Lead time: how long an order takes to prepare
• Production capacity: your monthly supply capability

What isn't needed

Long marketing copy, advertising slogans and lifestyle photography. Wholesale buyers are time-poor and want data.

Recommended structure

A B2B catalog should read like a data table: organised, dense and comparable. The faster a buyer can compare products, the more likely the order.